Germans Banked 107 Billion Music Streams Last Year, Up 34% Over 2018

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Berlin, Germany

BERLIN – The German music market hit a major streaming milestone in 2019. GfK Entertainment and the German Music Industry Association (BVMI) announced on Wednesday that music streams broke the 100 billion mark for the first time last year, topping out at 107 billion.

That's a 34.6% increase compared to 2018, when Germans generated 79.5 billion streams, and an 89.7% jump from the 56.4 billion streams tallied in 2017.

"More than one hundred billion audio streams in Germany in 2019 – this is not only a milestone, it also shows the ongoing considerable dynamics in this segment and thus the acceptance by music fans: Within only two years, since 2017," said Dr. Florian Druecke, chairman of BVMI in comments to Billboard. "Streaming continues to expand its position, but at the same time the other usage formats remain relevant, and our members' offerings continue to range from vinyl to the cloud."

According to the figures, Mariah Carey’s "All I Want for Christmas Is You" had the biggest single-day tally for the year, with 3.2 million streams on Christmas Eve alone. Another modern day holiday classic, "Last Christmas" by Wham!, nearly notched 3 million streams on Dec. 24 as well. Other top tracks for the year include "Ronin" by Bushido & Animus and "Tilidin" by Capital Bra & Samra, among others.

Druecke noted that the 100 billion mark is based on data from ad-supported and paid music streams with a length of 31 seconds or more.

GfK Entertainment managing director Dr. Mathias Giloth said the new figures showed that streaming, while already popular in the country, gained significant momentum among consumers as the year progressed.

"New records [were] set on Christmas Eve and New Year's Eve as the days with the highest number of streaming to date with 431 million and 407 million streams respectively," he said. "At the beginning of the year, the daily number of streams was still under 250 million in some cases. This shows that enormous leaps are still possible in the format that has been part of the official German charts since 2014."


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