Sony Music Entertainment has made a strategic investment in podcast production company Neon Hum to expand its development of original non-music programming.
The deal, terms of which were not disclosed, will see Neon Hum — the company behind Rachel Maddow's Bag Man, The Thing About Pam and Crooked Media's This Land — develop a slate of new original podcasts in collaboration with Sony Music that will debut in 2020.
Neon Hum was founded by producer/reporter/sound designer Jonathan Hirsch in 2018. Since then, it has teamed with partners to produce several projects, including the investigative series Room 20 from L.A. Times Studios, The Bellas Podcast with Endeavor Audio, The Ringer's Halloween Unmasked and Wondery's Dr. Death. Other partners include Spotify and Stitcher. Now, with the strategic investment from Sony, Neon Hum will expand the number of shows it produces.