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Montreux Jazz Fest Launches Content Creation Venture

Nicolas Bonard and Mathieu Jaton
Anne-Laure Lechat

Nicolas Bonard and Mathieu Jaton

The Montreux Jazz Festival is getting into the content creation business ahead of its 54th go-round in 2020. The Switzerland-based event announced on Monday the creation of Montreux Media Ventures, a new effort it said will "diversify the festival’s exposure and revenues year-round by producing high quality content."

Some of that content will be for the festival, while other work will be on behalf of clients, including labels and brands. The new media company will be lead by former MTV and Vice Media senior executive Nicolas Bonard, who has been named CEO. Bonard and his team have access to the renowned festival’s vast catalog, which includes more than 11,000 hours of live music, the company said.

"Innovation both creatively and technologically will drive our content strategy," Bonard said. "We are collaborating closely with talent, from musicians to star directors, to shoot our live content in a new, creative way with full cinematic production capabilities. Our ambition is to go behind the scenes, generate fascinating stories and truly immersive music content, with our audience always at the centre of it all."

Montreux Media Ventures’ content will include long-form concerts, interviews and backstage footage, as well as  documentaries, live-streamed concerts, podcasts, vinyl releases and more. The company is currently producing a 13-date world tour that will feature live performances in Fairmont Hotels.

Montreux Jazz Festival CEO Mathieu Jaton said:  "At Montreux Jazz Festival, the artists are up close and personal with their fans, which encourages unique moments. The Festival is a special playground for the artists, who sometimes re-think their concerts just for Montreux. It’s that spirit of intimacy and creative freedom that we want to share through our global content development."


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