J. Erving's Human Re Sources Expands to the UK

Human Re Sources
Courtesy of Human Re Sources


The launch includes signing emerging rapper Lancey Foux with new hires Amal Omari and Matt Ott heading up the London office.

Digital distribution and label services company Human Re Sources has expanded to the United Kingdom, the company announced Monday (Dec. 2). Heading up the London office will be newly-appointed A&R executive Amal Omari and vp creator services Matt Ott, who join a leadership team that includes Human Re Sources founder J. Erving and A&R and creator services execs Austin Thomas, Ray Kurzeka and Clarissa Reformina.

Monday’s announcement coincided with the signing of the company’s newest artist Lancey Foux, a 24-year-old East London rapper who this year became the first British artist to perform at the U.S. rap festival Rolling Loud. He is currently prepping his forthcoming studio album, Friend or Foux, and is slated to headline London’s O2 Academy Islington on Dec. 8.

“We’re proud to have expanded into London, to serve the music industry here and support local artists,” said Erving in a statement. “Having signed Lancey Foux to join us at Human Re Sources is the beginning of much more and we’re excited to have him on board.”

Human Re Sources was founded in 2017 by veteran artist manager Erving. The company’s roster includes Baby Rose, Bren Joy, Delly, Grip and Silver Sphere. In April, Erving formed the music and technology company Q&A alongside former Spotify global head of creator services Troy Carter and Atom Factory executive Suzy Ryoo. The company simultaneously merged with Human Re Sources to create an ecosystem centered around the idea of “artist as entrepreneur.”

Before joining the Human Re Sources team, Ott worked within the Spotify UK artist and label marketing team for more than four years. During his time there, he created and executed over 100 campaigns for mainstream and emerging artists and spearheaded some of the biggest campaigns to date including Ed Sheeran’s + album partnership, Florence and the Machine’s High as Hope and extensive work on Sam Fender’s early career, including his Spotify Singles and the release of his U.K. No. 1 debut album, Hypersonic Missiles. Over the course of his 10-year career, Ott has also worked at BBC Radio 6 Music and RCA.

“The future of music can only be the artist,” said Ott. “The best possible future for artists is a supportive, creative and patient team around them who value their art above all else. Suzy, Troy, J and the team are already making a big difference over in the US; bringing a fresh approach and decades of experience to revitalize the concept of and value placed on artist development. To be bringing that artist-first vision to life, meaningfully and with cultural relevance, in the UK is an honour and something I’m humbled to be a part of.”

Omari most recently served as head of A&R at digital distribution services company Platoon, where she “identified, developed and amplified” independent artists in the U.K. and across the globe. That was preceded by a three-year stint at U.K. digital radio station Radar Radio and time spent as a consultant for Warner Music Group’s Asylum Records.

“I’m really excited to be part of a company whose ethos aligns with my own when it comes to the wellbeing of independent artists and their development” said Omari. “I’m here for putting artists first forever and always.”