YouTube Expands Concert Listings to UK and Ireland

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YouTube has expanded concert ticket integration on artist videos to the U.K. and Ireland via partnerships with Ticketmaster, See Tickets and Eventbrite. Beginning this week, fans will start seeing ticket listings on some official music videos, which if clicked will lead to partner sites.   

The feature has been available in the U.S. since November 2017 when YouTube struck a partnership with Ticketmaster. Since then, the Google-owned video giant has added other tickets including Eventbrite, See Tickets and AXS to the mix. Ticket listings are also found on videos in Australia, Canada and New Zealand.  

"As online viewership and engagement continues to grow, we want to help artists keep fans updated on their upcoming shows and sell more tickets to their live shows," said Roz Mansfield, YouTube artist partnership manager in the UK and Ireland. "We hope this new feature helps connect fans with not only the global artists they love, but also will give them a chance to discover more intimate events with breakthrough local talent."   

Rob Wilmshurst, global chief executive at See Tickets, says “See Tickets are delighted to be partnering with YouTube. This new feature enables fans not only to discover events for their favourite artists, but then to buy them securely on our website. We’re already proud to be working with a fantastic array of partners and affiliates around Europe and North America, so adding someone as powerful as YouTube to that network is something we’re really pleased about. It’s great for fans, artists, venues and promoters all over.”

Added Peter Quinlan, svp of commercial for Ticketmaster International: "Discovery has always been a watchword for us at Ticketmaster. Whether that’s helping fans to find new, emerging acts or uncover the shows of their most loved artists - allowing fans to discover tickets through an artist’s official channel does just that. It’s already proven to be successful in the United States, Canada, Australia and New Zealand, so it’s great to be launching in the UK and Ireland."


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