Tidal Launches 'My Video Mix' Personalized Playlist

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Tidal has launched a personalized video playlist called My Video Mix that will serve up videos based on both the users' video and audio streaming habits, the streaming service announced today. The algorithmic-based playlist — which Tidal says is "influenced by human-curation from TIDAL's expert editorial team" — follows up My Mix, Tidal's Discover Weekly playlist competitor which serves up new personalized audio-only playlists every day. 

Much like My Mix, My Video Mix will provide up to eight distinct, curated playlists, which Tidal says will be refreshed based on how often the streaming service is used. My Video Mix can also be saved offline and Tidal says its refreshing its app with a video tab to highlight the over 250,000 music videos it hosts on the platform.

"From original content, to full-length movies and stunning visuals from artists in its unparalleled video catalog, Tidal provides its members with a well-rounded music experience," Lior Tibon, Tidal's COO said in a statement. "My Video Mix and the app redesign reaffirms TIDAL's commitment to create a best-in-class experience for members."

My Video Mix is available now on Tidal.


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