Dasha Smith Dwin Exits Sony Music for Chief People Officer Role at NFL

Dasha Smith Dwin
Mackenzie Stroh

Dasha Smith Dwin photographed on June 13, 2018 at Sony Music Entertainment in New York.

Dasha Smith Dwin has departed her role as Sony Music Entertainment executive vp and global chief human resources officer, taking a new role with the National Football League as chief people officer.

At the league, Dwin will be responsible for all human resource activities, including talent and diversity strategies, workplace culture, compensation and recognition programs, leadership development and succession planning. She will report to NFL COO Maryann Turcke.

“We welcome Dasha to the NFL family,” said NFL commissioner Roger Goodell. “Her sharp insight, work style, and unique experience make her the right person to drive our efforts to grow, engage, and inspire our workforce. I am excited about the impact Dasha will have in key areas across our organization, especially diversity and inclusion which is a top priority for our league.”

Adds Dwin: “It’s a privilege to join the NFL, a world class organization I have long admired. This is a time of groundbreaking evolution which I am excited to help drive. I look forward to partnering with the executive team to develop a modern and progressive HR strategy that positively impacts the organization."

Dwin's appointment comes on the heels of the NFL's new "music and social justice" partnership with Jay-Z and his Roc Nation company, which includes new original music, podcasts and documentaries.

“Dasha is a dynamic executive with a proven track record of meeting and exceeding the growing needs of employees,” Turcke comments. “Our greatest single asset is our people. It’s critical that they are well-supported so they may excel and be placed in the best possible positions to succeed in their careers and serve the league, the clubs, and all of our partners.”

In February 2018, the veteran HR executive was appointed to lead Sony Music's global human resources function, based in New York. At the time of Dwin's appointment, Sony Music CEO Rob Stringer called her an "innovative and visionary leader," saying that "the world is obviously changing and we believe this appointment gives Sony Music an opportunity to be a leader in Human Resources, a strategic priority for our organization."

Prior to joining Sony, Dwin worked with the global alternative asset management firm GCM Grosvenor as managing director, a member of the office of the chairman and global chief human resources officer. She also served at Time Inc. from 2002 to 2011.

Meanwhile, last week, she was appointed to the board of directors at real assets specialty manager Cohen & Steers, Inc.


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