Adler, 27, boosted the availability and use of augmented-reality features at Snapchat. He worked with the teams behind the development of the popular app’s Lens Studio, used by clients like Taylor Swift, Ariana Grande, The Beatles, Ed Sheeran and Post Malone to create “miniature music videos that Snapchatters can share,” says Adler. “There have been more than 400,000 Lenses submitted since its launch in December 2017, which have been played with 15 billion times.” Through key partnerships, Suh, 44, boosted the music industry’s access to Snapchat’s 200 million-plus global daily active users, including the hard-to-reach Generation Z demographic (under 25). “Every day Snapchat reaches 90% of all 13- to 24-year-olds,” says Suh. “That’s more than Facebook, Instagram and Messenger combined. This is a core user segment and why key stakeholders in the music industry have been leveraging Snapchat to drive significant promotional value.”
Favorite Way to Unplug: “Go on a run in Santa Monica or Venice [Calif.].” -- Suh

Perry Bashkoff
Head of music partnerships, Instagram
Zeina Grenier
Head of music publishing, North America; Facebook
Tamara Hrivnak
VP music business development, Facebook
Malika Quemerais
Head of music partnerships, Facebook
Scott Sellwood
Head of label business development, Facebook
Anjali Southward
Head of international music publishing, Facebook
Long gone are the days when a song posted to Facebook would be blocked with a copyright warning. The world’s largest social media network, with 2.45 billion monthly average users worldwide, is now an integral part of the music industry due to the work of this team, led by Hrivnak, 43. In the past 18 months, “we’ve launched music [products] in every continent, including 100% of Latin America,” she says. As head of artist relations for Facebook, Quemerais, 34, worked with the company’s Oculus subsidiary to develop an immersive digital campaign promoting Avicii’s posthumous album, Tim. “What makes us unique as a platform is our ability to bring innovation and storytelling to the forefront of the artist-fan experience,” she says. As head of label partnerships, Bashkoff, 40, helps Facebook extract the most value from its relationships with music companies to grow the social media giant’s global reach. “It’s fascinating to start seeing how some of our products can help open up new audiences for artists or bring new life to songs based on what people are looking for when seeking the perfect song to match their moment or mood,” he says. Grenier, 39, has worked to license and integrate lyrics into Facebook or its sister platforms to increase engagement. “There’s something really fun about sharing a music sticker on Instagram and highlighting your favorite lyric for all your friends to see,” says Grenier. “It adds another layer of personalization.” Sellwood, 49, has licensed global and local catalogs to enable the use of music in user-generated videos in over 55 countries, with more on tap this year. “Our product teams constantly apply data learnings to refine music sticker features and bring our users the song they are looking for, no matter where in the world they are,” says Sellwood. Southward, 38, is focused on closing deals with publishers. Last year Facebook inked deals with Kobalt, Global Music Rights, Rumblefish and Sony/ATV Music Publishing. “Music is incredibly personal,” says Southward, “and it’s rewarding to be working on new ways people can integrate music into their lives.”
Most Pressing Issue: “Ghettoization of music experiences. People have lots of places to listen, to watch, to discover and to connect. We need to challenge ourselves to bring it all together for people and make the magic of music easy [and] awesome." -- Hrivnak

Isabel Quinteros
Senior manager, music partnerships and artist relations, North America; TikTok
Mary Rahmani
Director of music content and artist relations, North America; TikTok
Corey Sheridan
Head of music content operations, North America; TikTok