Sony Music Entertainment and podcast producer Renay Richardson have announced the formation of Broccoli Content, a new joint venture that will develop podcasts across multiple genres and subjects. The London-based initiative marks Sony Music’s first podcasting production JV outside the U.S.
Broccoli Content will develop both scripted and unscripted podcasts, Sony said. Richardson’s podcast credits include About Race with Reni Eddo-Lodge and The Receipts on 1xtra from BBC Radio 1Xtra, and over the years she has worked at Audible, Panoply and other platforms.
"Renay Richardson is an accomplished producer of thought-provoking, smart and engaging podcast content and we are thrilled to be working with her in this creator-first partnership," said Kevin Kelleher, SME’s chief operating officer. "Our work together will expand Broccoli’s presence around the world and help its podcasters further grow their commercial and creative reach."