Business

Primavera Sounds Moves to Paperless Ticketing with Dice

Primavera Sound
Xavi Torrent/WireImage

A general view of the atmosphere at of Parc del Forum during Primavera Sound on May 31, 2019 in Barcelona, Spain.

Spain’s Primavera Sound has teamed up with ticketing platform Dice to exclusively sell tickets for its festivals. The partnership means that from now on the tickets for all the Primavera Sound events in Europe, including Primavera Sound Barcelona and NOS Primavera Sound Porto, all the Primavera Tours and Nitsa club nights in Barcelona will be powered by the Dice platform.

“Our team has been selling tickets for festivals, concerts and clubs for three decades and Primavera Sound is now coming up to its 20th anniversary,” said Primavera Sound founder Pablo Soler in a release. “Selling tickets is a fundamental part of everything we do, and what we have seen at Dice makes their platform the best option both for our festivals and our events. Top security features for the fan and the promoter, fantastic user experience, dedicated customer service and the elimination of the use of paper in the process make Dice the perfect ticketing partner for the years to come.”

The move for the festival’s 20th anniversary is in hopes of combating the secondary market with mobile-only tickets. Dice associates all tickets bought to the mobile phone of the buyer making it impossible to re-sell them to third parties and guarantees safe and secure tickets for the buyer.

Dice avoids unauthorized reselling by eliminating a physical ticket and the user instead receives a dynamic ticket that does not appear on their phone until just a few hours before the event, making it impossible for tickets to end up on the secondary market.

“We looked at all the problems of ticketing and fixed them from a fan's perspective,” said Dice CEO Phil Hutcheon in a release. “When artists and promoters use Dice, tickets don’t end up on the secondary market. We make it super easy for fans to buy and we use our data to help fans discover amazing events. A third of our sales now come via the Dice recommendation engine.”

The agreement marks the arrival of Dice in Madrid and Barcelona after its launch in the United Kingdom, U.S., France, Italy and Australia. Primavera Sound Barcelona tickets for 2020 can now be purchased via Dice.