Andy Daniell to Head Warner Dance Label FFRR Records

Courtesy of Warner Music
Andy Daniell

Warner-owned dance imprint FFRR Records is under new leadership following the appointment of respected A&R exec and DJ Andy Daniell, who joins from British independent Defected Records.

FFRR, which stands for Full Frequency Range Recordings, was originally founded by broadcaster and DJ Pete Tong in 1986 as a subsidiary of London Records and went on to score huge success with the likes of Orbital, Armand Van Helden, Carl Cox, Salt 'N' Pepa and Brit girl group All Saints in the late 1980s and 1990s before being shelved the following decade.

Warner Music U.K. re-launched the label in 2011 alongside Tong. It now sits under the umbrella of Parlophone Records, while Tong took up the role of president at Three Six Zero Recordings – a joint venture between Sony Music and global management firm Three Six Zero – earlier this year.

"Dance music plays such an important role in U.K. music culture and I want FFRR to be the most exciting and compelling destination for electronic and dance music creators in the UK," said Parlophone co-president Nick Burgess announcing Daniell's appointment. He called the exec "one of the best A&R's in the business."

"He lives and breathes music and, as a DJ and artist himself, already embodies Parlophone's artist-first philosophy and spirit," said Burgess.

   

In his previous role at Defected, Daniell signed CamalPhat and Elderbrook's global hit "Cola," which has been streamed more than 400 million times and earned a Grammy nomination in the best dance recording category.

His other A&R successes include "Look Right Through" by Storm Queen, which topped the U.K. singles chart, and "Freak Like Me" by Lee Walker vs DJ Deeon. Daniell joined Defected Records in 2004 and was a global DJ for the brand before establishing himself as a successful A&R leader.

"The opportunity to play a part in the future of such an iconic label is an incredible honour," said Daniell, who reports to Parlophone Records head of A&R Elias Christidis.

He added, "I'm looking forward to building FFRR's reputation for identifying artists and tracks that have both underground credibility and far-reaching crossover potential."

FFRR successes since its relaunch by Warner Music in 2011 include "Neutron Dance" by Krystal Klear, Paul Woolford's "Hang Up Your Hang Ups" and Oliver Helden's 2014 U.K. number one "Gecko (Overdrive)" featuring Becky Hill.


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