The Wasted Youth Signs R&B Artist IV to Joint Venture With Warner Records

Polo Pistola
SkipOnDaBeat, Warner Records A&R Max Gousse , The Wasted Youth CEO Jordan Hollywood, Warner Records Senior Vice President Of A&R Eesean Bolden, IV, Warner Records Co-chairman/CEO Aaron Bay-Schuck, Co-chairman/COO Tom Corson and Edgar Esteve.

Record label and management company The Wasted Youth has signed R&B artist IV to a joint venture deal with Warner Records, under which both labels will work together on IV's forthcoming major label debut.

Founded in 2013 by rapper Jordan Hollywood when he was just 20 years old, The Wasted Youth has worked with the likes of French Montana, Jason Derulo, Tory Lanez, Lil Baby, Blueface and Adidas. The company's Broward County, Fla., headquarters is led by in-house producer SkipOnDaBeat, who has worked on hits for G-EazyA Boogie Wit Da Hoodie, Kodak Black and others.

Music video director and producer Edgar Esteves (Alicia Keys, Quavo) discovered IV years ago on social media, and became her manager. He introduced IV to Hollywood, and together they released her first record "Because of Me" in May 2018 on YouTube, where it has since topped 28,000 views.

After that, “We had offers on the table from so many labels, but we decided to turn them all down and continue to push independently while IV grew and perfected her artistry,” says Hollywood, who is signed to Quality Control himself. “When IV was ready to sign a deal, Warner Records felt right for us. They embody the same young entrepreneur spirit as The Wasted Youth. They’ve rebranded and IV is the perfect fit for Warner.”

Adds Esteves: “It’s easy to find something that’s successful and attach your name to it, but finding an artist with 0 songs out that lives on the other side of the country is hard work. That’s who we are and that’s the energy we’re bringing back to the game.”

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