But there's still ample room to grow paid subscribers, according to MusicWatch's audiocensus Q2 2019 report on U.S. music consumption and listening habits.
More than three fourths of the American internet-using population over the age of 13 is now streaming music. That's according to MusicWatch's audiocensus Q2 2019 report on U.S. music consumption and listening habits, shared exclusively with Billboard in advance of its publication.
MusicWatch calculated 183 million Americans over the age of 13, or 77% of the U.S. internet-using population, are now streaming. That marks a 14% increase since the same time last year. Of those users, the report estimates 125 million are using paid music streaming subscription services. And while only 68 million of those subscription streamers are personally paying, that represents a 21% increase from 56 million just six months prior.