Last month, Vic Mensa accepted DJ Miss Milan's offer to drop by Stationhead headquarters in Brooklyn and appear on her do-it-yourself streaming broadcast. For 45 minutes, they discussed his punk project with Blink-182 drummer Travis Barker, his Chicago upbringing and his fondness for Caribbean accents. But you can't listen to the show. Nobody can. It's lost to history.
Until today, Stationhead's do-it-yourself DJs could not archive their broadcasts for future plays. But the live-radio app, which allows users to talk between Spotify and Apple Music tracks, turned on the "record" function Monday morning, giving users "an entirely new medium of shareable, on-demand, binge-able audio content with full songs," as the company said in a release. "To date, we've been live," says Murray Levison, Stationhead's chief operating officer. "Now you can go on air, play 10 songs, and it will allow you to record that and save it to your profile."
Formed in 2016, Stationhead distinguishes itself from the longstanding digital-radio model by building on top of the Spotify and Apple Music platforms -- every time a DJ broadcasts a song to a listener, it appears as a stream on that listener's account. So, as the company points out, "5M listeners = 5M streams." Stationhead's math creates revenue for everybody, and key record-business execs have endorsed the company: Former Lady Gaga manager and Spotify exec Troy Carter once created his own show and called the app "addictive" at a conference; its investors include Atlantic Records chairman Julie Greenwald and 300 Entertainment CEO Kevin Liles.