YouTube Stops Counting Paid-Ad Views Towards Music Charts and 24-Hour Records

Courtesy of YouTube
            

YouTube is revising the way it calculates the YouTube Music Charts and 24-hour viewership records. Going forward, the site will no longer count paid advertising views towards those tallies.

According to a new post on the official YouTube blog -- in which the platform compares its influence to that of the old TRL -- the changes are intended to maintain the platform's credibility, as well as to increase transparency in the music industry.

"YouTube Music Charts have become an indispensable source for the industry and the most accurate place for measuring the popularity of music listening behavior happening on the world’s largest music platform," the post reads. "In an effort to provide more transparency to the industry and align with the policies of official charting companies such as Billboard and Nielsen, we are no longer counting paid advertising views on YouTube in the YouTube Music Charts calculation."

The news comes less than two months after Sony Music India claimed that artist Badshah had set a new 24-hour debut viewership record with his single "Paagal." After nearly a week went by without confirmation from YouTube, the artist admitted to paying for ads to drive viewers to his video.

Now, artists will be ranked on the YouTube Music Charts and their 24-hour record debuts determined solely by views from organic sources -- including direct links to the video, search results, external sites that embed the video and YouTube features like the homepage, watch next and Trending. The updates will not impact YouTube’s existing 24-hour record debut holders, which over the past few months have included BTS ("Boy With Luv" featuring Halsey), Taylor Swift ("ME!" featuring Brendon Urie) and Blackpink ("Kill This Love").

"Our goal is to ensure YouTube remains a place where all artists are accurately recognized and celebrated for achieving success and milestones," the post continues. Music is YouTube's most profitable category, according to a recent study, with music and music-related videos representing 20% of all views on the platform.

Currently, the YouTube Music Charts' Top Music Videos are led by NBA Youngboy's "Slime Mentality," followed by Megan Thee Stallion's "Hot Girl Summer" featuring Nicki Minaj & Ty Dolla $ign in second place and Lizzo's "Truth Hurts" in third.


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