Paris-based streaming service Deezer, which boasts of 14 million active users, is pushing ahead with a pilot plan that would reconfigure how it pays artists. The company on Wednesday launched a new initiative to educate music fans of what it calls a user-centric payment system (UCPS) that it believes could "make the industry fairer for artists all over the world."
The initiative would move away from the current market share-based system of distributing royalties in favor of one based on a more direct approach, tying payments to what users are actually listening to.
Deezer hopes to launch UCPS in France in early 2020, depending on whether it can reach a consensus with rights holders. A spokesperson told Billboard that it hopes to activate in other markets later.