By now, plenty of artists have hopped on the vertical music video trend. But what about vertical concerts?
Samsung and pop-R&B artist Mabel claim to have made history with the first vertical stage gig, performed earlier this week at the grand opening of the new Samsung KX event space in London. There, the "Don't Call Me Up" singer performed across three levels of a towering, nearly 30-foot-high vertical stage -- "perfect for that Instagram story shot," according to a press release.
“This experience was designed to give fans the ultimate performance tailored specifically for instant sharing," said Tanya Weller, director of Samsung Showcase, KX. "We pride ourselves on creating innovations that defy barriers and tonight’s vertical stage performance alongside a panel of thought leaders showcased how if we work together, we can do just that."