"Special moments are often associated with music, and now people will be able to add their favorite soundtrack to the moments they share on our platforms," Alvaro de Torres, who leads Latin America music publishing business development at Facebook, wrote in Spanish in a company blog post. "The region has a strong music ecosystem and we're thrilled to open up these new features for more people."
Instagram first introduced music to Stories in select countries (including the U.S.) in June 2018, promising in an announcement that the company was "working hard to bring it to the global community in the future." The countries included in today's launch are Chile, Colombia, Peru, Ecuador, Bolivia, Venezuela, Guatemala, Uruguay, Paraguay, Honduras, Costa Rica, El Salvador, Dominican Republic, Panama and Nicaragua. Music products have already been made available in Argentina, Brazil and Mexico.
Presumably, part of the delay stems from the process of licensing music for the social media platforms in other countries. De Torres adds that Facebook (which owns Instagram) has partnered with local labels, music publishers and collecting societies in Latin America to license a "vast catalog of millions of national and international songs" for users to choose from. The songs appear on Instagram and Facebook in snippets, with the option for users to then listen to the complete track through streaming platforms, add the same song to their profiles or visit the artist's Facebook page.