London-based festival travel portal Festicket has acquired ticketing and cashless point-of-sale platform Event Genius along with its consumer-facing brand, Ticket Arena.
The result, dubbed Event Genius by Festicket, will combine ticketing, accommodation, marketing, data insight and analytics and more into one end-to-end platform for organizers and fans alike. Terms of the deal were not disclosed.
Founded in 2012 by Zack Sabban and Jonathan Younes, the fast-growing Festicket helps fans book festival trips around the world with its network of more than 2,000 festival organizers -- including Coachella, Tomorrowland and Reading & Leeds -- and nearly 6,000 accommodation and travel suppliers. Alongside its London headquarters, the company has offices in San Francisco, Amsterdam, Berlin, Porto and Nantes.