Festival Booking Platform Festicket Acquires Event Genius and Ticket Arena

Courtesy of Festicket


London-based festival travel portal Festicket has acquired ticketing and cashless point-of-sale platform Event Genius along with its consumer-facing brand, Ticket Arena.

The result, dubbed Event Genius by Festicket, will combine ticketing, accommodation, marketing, data insight and analytics and more into one end-to-end platform for organizers and fans alike. Terms of the deal were not disclosed.

Founded in 2012 by Zack Sabban and Jonathan Younes, the fast-growing Festicket helps fans book festival trips around the world with its network of more than 2,000 festival organizers -- including Coachella, Tomorrowland and Reading & Leeds -- and nearly 6,000 accommodation and travel suppliers. Alongside its London headquarters, the company has offices in San Francisco, Amsterdam, Berlin, Porto and Nantes.

Meanwhile, the U.K.-based Event Genius works with events like Wales Rally GB, Motion Bristol, Annie Mac's Lost & Found Festival, Summer Daze, Ibiza Rocks and BPM Festival. To date, Festicket, Event Genius and Ticket Arena have together served over 4.5 million customers across more than 120 countries.

"In Event Genius, we have found a company that shares our mission to be a disruptive force in the live entertainment market and -- ultimately -- to bring the best possible experiences to fans," Sabban shares. 

Event Genius founder Reshad Hossenally will join Festicket as chief supply chain officer. “The Event Genius mission has always been to utilise technology to bring event organisers and consumers a better experience, regardless of the size or type of event," he adds. "Couple this with Festicket’s global marketplace and supplier network and we have something truly unique for the events industry.”

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