"We hope [it] adds meaningful context to music in a time when it feels the most disposable."
In the ever-growing music streaming space, a new player has emerged -- and it’s putting a philanthropic spin on the old formula.
SingleServ, a first-of-its-kind streaming service that lets artists use their music to benefit causes they care about, officially launched in Apple’s App Store on Wendesday (Aug. 14). Co-founded by music producer Kyle Woods, user-experience strategist and consultant Jojo Yang and A&R executive Clayton Blaha, the service will donate $.012 to a charity of an artist’s choosing each time someone streams a song on the platform.
"While there are some amazing ways for independent musicians to earn money through different channels like digital distribution, et cetera, there hasn't been a platform that directly connects artists' music to charitable causes," says Woods, who cooked up the idea following the shootings of Philando Castile and Alton Sterling in the summer of 2016. Determined to do something, Woods set to work creating a song for Black Lives Matter -- only to realize there were no viable platforms available to support his mission.