Rights management agency SoundExchange is the latest company to enter the rapidly-growing podcast industry, with a plan to help podcasters license music for their shows.
In a new alliance with the music licensing platform SourceAudio, SoundExchange will give digital music marketplace Podcastmusic.com access to its membership of music creators, and help podcasters secure global licenses for label and publisher-owned music with the click of a button.
"This collaboration will provide SoundExchange's music creators -- both labels and publishers -- with an additional way to monetize their work by making their music available on Podcastmusic.com if they choose," said SoundExchange president and CEO Michael Huppe. "Our collaboration with SourceAudio will make the process of licensing music simpler through a one-stop licensing marketplace."