Backstage at Bonnaroo Music Festival in June, The National and Bishop Briggs held a cornhole tournament with a fan. Nearby, electronic producer NGHTMRE took two others to a beer-tasting. Later, Kacey Musgraves and Childish Gambino invited a few fans to watch their sets from the pit in front of the stage. These meetups and dozens more like them are the kinds of personal experiences music lovers are earning on Propeller, a website where users can exchange a wide range of socially conscious actions, from registering to vote to volunteering, for rewards like concert tickets and artist meet-and-greets.
Propeller's Nashville-based founder Brandon Deroche came up with the idea in 2015, after years of touring in an alt-rock band: "I recognized the opportunity artists have to engage millions of people and use that platform for good."
At the time, Deroche served as director of the Incubus-founded Make Yourself Foundation. He launched Propeller as an experiment, just in time for Incubus' summer tour with the Deftones. Users racked up points by sharing an article about sustainability or watching a video about the foundation's goals, which they redeemed for various prizes.