Eventbrite Names CFO and Reveals New Music Hires

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Eventbrite has appointed Lanny Baker as chief financial officer, effective Sept. 3. Baker will succeed Randy Befumo, who has held key executive roles with Eventbrite since 2013 and served as Eventbrite’s chief financial officer since 2016. Befumo will move into the role of chief strategy officer for the company.

“I can’t think of a better partner than Lanny to help lead the company through our next phase of growth,” said Eventbrite co-founder and CEO Julia Hartz. “His experience scaling high-growth public companies and deep knowledge of how technology platforms can transform industries will be instrumental in helping us continue to drive sustainable long-term growth and value for our shareholders.”

Baker joins Eventbrite from Yelp and has held executive positions at ZipRealty and Monster Worldwide.

Eventbrite has also announced a number of new hires in its music division. The ticketer has added account executive Luke Cahill, product marketing manager Heather Ellis, digital marketing manager Tessa Morris, director of engineering James Reichardt and music partnerships Jon Wilson.

Cahill started his career at APA then jumped over to the technology world at Aloompa, a company that builds mobile apps for music festivals.

Ellis most recently spent four years at Pandora in Oakland, running AMP (the company’s Artist Marketing Platform) and spending her days talking with artist labels and managers about how to promote their live shows and recordings.

In addition to co-founding music ticketing platform, Flavorus, Reichardt most recently spent three years as the chief technology officer, North America at See Tickets after Vivendi acquired Flavorus in mid-2016. He was responsible for the original programming and architecture of the main Flavorus ticketing engine for general admission and reserved seating events, along with designing and deploying entry and will call systems for a suite of major festivals.

Morris was most recently Marketing Director at The UC Theatre, a non-profit, 1,350 capacity music venue in Berkeley, Calif. where she ticketed and promoted over 250 shows as part of the founding team of the venue’s reopening in 2016. At Eventbrite, her role is to advise our music clients on digital marketing best practices and how to sell more tickets to their shows.

Wilson spent a number of years working at Live Nation in NYC and as the GM of DoNYC, an event aggregator owned by Peter Shapiro, The Bowery Presents and DoStuff Media. He joins Eventbrite from Front Gate Tickets where he lead the business development team, working with festivals and promoters including Bonnaroo, Danny Wimmer Presents, C3 Presents, Governors Ball, Outside Lands, and many more.