Grammy Museum Ups Michael Sticka to President, Plans Latin Music Expansion

Brad Van Tilburgh
Michael Sticka

The museum will hire a Latin music curator, among a range of renovations and technology updates.

The Grammy Museum has upped Michael Sticka to president, with a contract extending through 2022.

Along with Sticka's promotion comes a range of new initiatives and updates at the museum, which was established in 2008. While the Latin Recording Academy is ponying up more than half a million dollars over a three-year period to expand Latin music-focused exhibits and education programs, and to hire a Latin music curator, the Recording Academy is committing $5 million for renovations and technology updates. 

“The Latin Recording Academy and the Grammy Museum share the commitment of educating the public about the significant contributions Latin music has made in the world," commented Latin Recording Academy president/CEO Gabriel Abaroa Jr. "I look forward to expanding our presence inside the Grammy Museum in an impactful way that guides the narrative and preserves the stories of Latin music and its creators."

The museum itself is also investing another nearly $5 million in state-of-the-art curatorial and interactive guest experiences, including renovations to each of its four floors.

Meanwhile, Sticka's promotion follows a year of growth for the museum. Sticka, who first joined the Recording Academy in 2014, helped spearhead the museum’s integration with the Grammy Foundation in 2017. As the museum's former executive director, he created its Community Engagement Department, including popular programs like its LGBTQ panels and women in music panels.

In February and March, the museum hit two of its highest months of attendance in history, thanks to an exhibit featuring the performance costumes of Dolly Parton.

“Under Michael’s leadership and guidance, the Grammy Museum has not only secured substantial new investments from the Recording Academy and the Latin Recording Academy, but has also seen a tremendous increase in visitors, revenue from attendance, merchandise and event sales, and more,” said Neil Portnow, outgoing president/CEO of the Recording Academy and chair of the museum's Board of Directors. “The Museum’s growth and path towards cementing its status as ‘the’ steward and place where Music Has A Home, as well as its future financial and business well-being is reflective of and a testament to Michael’s strategic vision, impressive operational skills, and exceptional leadership.”

In his new role, Sticka will continue to spearhead the museum’s growth and sustainability strategy as an independent nonprofit arts organization, as well as oversee the museum's curatorial, development, marketing, grants and awards, public and education programs, and more operations. His ultimate goal? To reach 100,000 students over the next five years. 

"As Executive Director, I’ve witnessed our team’s incredible passion, hard work, and dedication, which has strengthened our impact and presence in the Los Angeles music and education communities,” said Sticka. “I’m honored that the Board has entrusted me in the role as President, allowing me to continue leading this extraordinary team with the purpose of driving our social good within the community and uphold the Museum's mission to educate, inspire, cultivate creativity, and share the significance of music."

Added eight-year Grammy Museum board member Carolyn Powers: "The Museum had significant positive transformations and upgrades as soon as Michael began his leadership as executive director. Under Michael's new role as president, I'm excited to see this continue and for the future of the Museum."


THE BILLBOARD BIZ
SUBSCRIBER EXPERIENCE

The Biz premium subscriber content has moved to Billboard.com/business.


To simplify subscriber access, we have temporarily disabled the password requirement.