Business

Ticketmaster Names Kathryn Frederick Chief Marketing Officer

Ticketmaster
Courtesy of Ticketmaster

Changes are afoot at Ticketmaster with the elevation of Kathryn Frederick to chief marketing officer, along with the hiring of David Eisenberg as vp of partnership marketing and Andrew Samson as vp of brand marketing.

As CMO, Frederick will lead the company's performance marketing, brand, partnership, insights, growth and digital marketing teams and report to Amy Howe, president and chief operating officer of Ticketmaster North America.

Frederick has been at the Live Nation-owned company since 2015, most recently svp of growth and insights. Prior to Ticketmaster, she was vp of product strategy and marketing for e-commerce site PriceGrabber, and before that, CMO of Distillery No. 209.

"Since joining Ticketmaster, Kat has built the tools and strategies that have made her team the market leaders in customer acquisition," Howe said. "In her new role as Chief Marketing Officer, she will continue to develop innovative solutions for Ticketmaster and our clients to further engage fans across all our channels from the initial event search to the event itself and beyond."

In his new role at TM, Eisenberg will spearhead the development of integrated marketing strategy across concerts, sports and theatre. He previously served as the lead of integrated marketing at StubHub, and in the past has worked at YouTube and American Express.

Samson has been tasked with leading all Ticketmaster brand activations, campaigns, and brand marketing strategy. He previously handled brand partnerships at Fox Sports and before that, digital brand efforts at Nike.