Changes are afoot at Ticketmaster with the elevation of Kathryn Frederick to chief marketing officer, along with the hiring of David Eisenberg as vp of partnership marketing and Andrew Samson as vp of brand marketing.
As CMO, Frederick will lead the company's performance marketing, brand, partnership, insights, growth and digital marketing teams and report to Amy Howe, president and chief operating officer of Ticketmaster North America.
Frederick has been at the Live Nation-owned company since 2015, most recently svp of growth and insights. Prior to Ticketmaster, she was vp of product strategy and marketing for e-commerce site PriceGrabber, and before that, CMO of Distillery No. 209.