Business

Spotify Chief Economist Will Page To Leave Company 

Spotify
AP Photo/Richard Drew, File

A Spotify banner adorns the facade of the New York Stock Exchange on April 3, 2018.

Spotify’s chief economist Will Page is to step down later this year, the streaming service has confirmed. 

Page joined Spotify in 2012 and is credited with playing a key role in its lobbying, outreach and policy work. Page’s analysis of how streaming services like Spotify reduce piracy formed a central part of the company’s submissions to the U.S. Royalty Board around the setting of royalty rates. 

The London-based exec has also authored and co-authored numerous papers analyzing Spotify’s impact on the streaming economy, as well as regularly speaking at music business conferences and events.  

In October 2017, he co-wrote an op-ed for Billboard with Spotify’s then global head of artist and label services, Rob Harvey, on the economics of getting heard in the multi-platform digital era. 

Prior to joining Spotify, London-based Page was an economic analyst for the Scottish government before spending six years as chief economist at U.K. collection society PRS for Music, where he published influential papers on the long tail distribution model and Radiohead's 2007 pay-what-want-download album In Rainbows.  

His exit from Spotify was first reported by Music Business Worldwide (MBW) and confirmed to Billboard by the streaming company, which declined to comment further.

Page is yet to announce his next move, although MBW reports that he has signed a book deal with Simon and Schuster. The publisher did not respond to requests to comment when contacted by Billboard.  

In April, Spotify announced that it had reached 100 million paid subscribers with it's overall number of monthly active users (including paid and ad-supported) rising to 217 million in the first quarter of 2019.