UTA Invests in Klutch Sports, Names Rich Paul Head of Sports Division

United Talent Agency Logo
Courtesy of UTA


United Talent Agency has announced a significant investment in the powerhouse sports agency Klutch Sports Group. Through the new partnership, Klutch will continue to work under its own name and be led by founder and CEO Rich Paul. Paul will also become head of UTA Sports, focusing on building UTA’s sports business for athletes in all their professional endeavors, on and off the field.

“Rich has built Klutch with the vision, values and entrepreneurial spirit that UTA cherishes,” said UTA CEO Jeremy Zimmer in a release.  “By focusing on growing clients’ businesses and putting their interests first, Klutch is built for the modern athlete who wants to thrive at the intersection of sports, media, music, art and culture.  We are thrilled to work with Rich and his team to build Klutch and UTA Sports into a global powerhouse.” 

Klutch Sports was founded in 2012 and serves clients including basketball players Anthony Davis, Draymond Green, LeBron James, Ben Simmons and John Wall.

According to the company, Klutch has negotiated almost $1 billion in contracts in the last two years, while expanding to offices in Cleveland and Los Angeles.

“We started Klutch because we believed there was a different way to represent players,” said Paul in a release. “We understood the world was changing and how athletes required an entirely new perspective from their agents. When I met with Jeremy and the UTA team, it was clear to me they were the perfect partner for Klutch’s next phase of growth. They understand and share our view on the future of sports and recognize how there is an entirely new way to represent elite athletes. The innovation, resources and talent at UTA is going to supercharge everything we can do and together, UTA and Klutch, will build a transformative global sports business.”

Prior to the partnership with Klutch, UTA’s business with athletes focused on their efforts off the field and included clients such as Olympic gold medalists Shaun White and Tara Lipinski, NFL pro-bowlers Von Miller and Rob Gronkowski, NBA all star Chris Webber and more.

In 2019, UTA acquired the leading digital influencer company Digital Brand Architects, and in 2018 acquired electronic music agency Circle Talent Agency and top esports companies Press X and Everyday Influencers. UTA also launched Civic Center Media to help clients have both more creative control and greater financial ownership of the content they develop.



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