The new partners will also launch a global search for new music talent.
When gamers log in to NBA 2K20 -- the next edition of the top-selling video game series -- they'll be treated to an expansive 50-song soundtrack featuring Drake, Meek Mill, Billie Eilish, Post Malone and the late Nipsey Hussle.
Helping curate that list is UnitedMasters, the independent artist services and digital distribution platform helmed by founder and CEO Steve Stoute. All songs have been chosen by game publisher 2K and validated by UnitedMasters, the companies announced at ComplexCon Chicago today (July 20), with new additions to the soundtrack coming throughout the year.
To that end, the partners are also kicking off a global contest to find 10 fresh songs to be added to the soundtrack. Between Aug. 1 and Sept. 15, artists can submit their track through the brand-new UnitedMasters app, to be evaluated by Stoute, 2K and a panel of celebrity judges. The winning 10 songs will appear on the soundtrack in a later update.