Post Malone has partnered with Mario "Mr. Sherbinski" Guzman and Icon Farms to launch a new line of American-grown hemp products, Billboard has learned.
In May, the "Rockstar" rapper announced the formation of hemp and cannabis company Shaboink. In partnering with Guzman, Malone is aligning Shaboink with one of the most well known cultivators in the cannabis world, famous for the Gelato cannabis line which has been name-checked by dozens of artists in songs and popular culture. Guzman's company Sherbinksi was called the "The Louis Vuitton of Marijuana" by Forbes and his cannabis and vapor products are now sold at Barneys of New York in Beverly Hills.
Icon Farms partners with local farms throughout the Midwest and West Coast, and has a production facility in New York and is headquartered in Los Angeles. The first consumer products will be individually wrapped pre-rolls -- basically hemp flower, rolled up with rolling paper and smoked like a joint or cigarette, although the hemp pre-rolls are tobacco and nicotine-free and contain only very small traces of THC, the main psychoactive compound in marijuana. While marijuana is still illegal at the federal level, hemp was deregulated as part of the passage of 2018 Farm Bill and starting Jan. 1, can now be legally cultivated, processed and sold.