Natina Nimene Promoted to Senior VP Urban Promotion at Def Jam Records

Courtesy of Def Jam
Natina Nimene

Billboard Women In Music honoree Natina Nimene has been named senior vp urban promotion at Def Jam Records, the label announced Wednesday (July 10).

"Natina has played an integral role in the success of Def Jam over the past seven years," said executive vp urban promotions Rodney Shealey in a statement. "Having worked alongside her for the majority of her professional career, I can tell you that there is no one more deserving of this promotion. Natina’s relationships with our artists, managers, executives and partners are second to none.”        

In her new position, Nimene will manage the development and execution of Def Jam's artist-related strategies. Additionally, she will continue build connections with other industry players including artists, management and partners. Nimene will be based in New York, where she will report to Shealey. 

"I am proud every day to be working with Rodney Shealey and Paul Rosenberg, as well as the amazing promotion staff here at Def Jam," said Nimene. “There are new challenges on the horizon in this ever-changing marketplace and I look forward to meeting each and every one of them with all the energy, imagination and creativity that I have to offer.”

Nimene served as vp urban promotions at Def Jam beginning in 2016 and she was formerly national director. She joined the Def Jam team in 2012, but previously worked at Virgin Records and Radio One, Inc. Nimene also made Billboard's 40 Under 40: Music's Top Young Power Players list in 2018.


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