Spotify is drawing heat from artists and music execs for an ad campaign that urges listeners to "dance like nobody's paying," a pitch for its free 30-day Spotify Premium trial.
"Keep in mind that it takes 380,000 streams a month on @Spotify for an artist to earn minimum wage," wrote musician Blake Morgan on Twitter. "Meanwhile, the average @Spotify employee earns $14,000 a month. Nobody's paying? We musicians are, with our lives."
In another tweet, singer-songwriter David Lowery of Cracker adds: "'As if none is paying?!?!' that was/is literally true for many indie songwriters."