YouTube Revamps Its Copyright Claim System
The updates also make it simple for creators to remove copyrighted content.
YouTube has revamped its manual copyright claim system, which now requires copyright owners to provide time-stamps indicating where their content appears in videos without the proper license.
The updates, announced by project manager Julian Bill in a blog post, are intended to ease confusion around the manual claim system and make it easier for creators to remove infringing content associated with claims.
"We’ve heard from creators that the recent uptick of manual claims, especially for short segments, has led to some confusion, as the claims sometimes lack key information that can help to resolve the issue," Bill writes. "While it’s important that creators understand and respect copyright, it’s also important that they have knowledge of who is claiming content in their videos, where it appears and what they can do about it."
The Manual Claiming tool was created to let copyright owners make claims on videos that might slip through the cracks of YouTube's automatic Content ID matching system. But in the past, YouTube hasn't required time-stamps to back up those claims, and even if creators made edits to remove the copyrighted content, the claims wouldn't necessarily disappear.
That's all changing. In addition to providing creators with those time-stamps and other information regarding claims, YouTube is now offering new editing tools to remove the copyrighted content -- like the option to mute the time-stamped segment if you get a claim for a piece of music in your video, or replace the song with a free-to-use track from the YouTube Audio Library. If a creator chooses to remove the copyrighted content, the claim will automatically release.
To ensure that the system won't be abused, copyright owners who repeatedly fail to provide accurate time-stamps will be barred from the manual claiming system. And as always, creators have the option to dispute claims.
YouTube CEO Susan Wojcicki first shared plans to ramp up the copyright claim system in a letter back in April, citing a rise in manual claims. In the letter, she addressed concerns from creators over claims that were less than 10 seconds or incidental, promising to work on "striking the right balance between copyright owners and creators."