Massively popular short-form video app TikTok has a grip on young users thanks to its mix of music and memes -- but the way the app uses kids' data is causing concern in the U.K.
TikTok is now under investigation by the U.K. Information Commissioner’s Office, which is looking into how the app collects and uses children's data. According to The Guardian, information commissioner Elizabeth Denham told a parliamentary committee earlier this week that the investigation began in February, right after the Federal Trade Commission (FTC) fined TikTok's owner, Chinese firm Bytedance, $5.7 million for similar violations.
The office is now investigating generally how private data is collected on TikTok, as well as specific concerns about TikTok's open messaging system, which could allow adults to direct message underage users. The investigation will determine whether the company is violating the E.U.'s General Data Protection Regulation (GDPR), which requires special protection of children's personal data.