The imprint’s roster includes the YBN Collective
Atlantic Records has entered into a joint venture with Art@War, a label founded by entertainment lawyer James McMillan. The Art@War roster includes the YBN Collective -- a partnership between McMillan and Rap-A-Lot Records CEO James Prince -- featuring YBN Nahmir, YBN Cordae and YBN Almighty Jay. Along with additional acts SK8 and Jucee Froot, Art@War operates offices in New York City and Los Angeles.
"In his role as an attorney, James McMillan would bring us many artists super early," says Atlantic chairman/COO Julie Greenwald. "It made perfect sense for us to partner with him and his Art@War label so we could have a more immersive relationship. We couldn’t be more excited to work with him and his team to develop this incredible roster of talent."
Adds McMillan, "Julie, Craig [chairman/CEO Kallman], Mike [president of black music Kyser] and the entire Atlantic family are a winning team that isn’t afraid to push the envelope. They’ve been supportive of me throughout my career, so it was an easy decision to partner with them. I'm looking forward to signing talent from all genres -- artists who can make a lasting cultural impact—and evolving into a full-service label."