Lyft Is Now AEG's Official Rideshare, Bike & Scooter Partner

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The partnership will set Lyft as the official transportation partner for 16 AEG properties across 8 U.S. markets.

AEG has named Lyft its official rideshare, bike and scooter partner. The strategic partnership will make Lyft the exclusive transportation partner of 16 AEG Presents-owned or -operated music assets across eight U.S. markets.

As part of the agreement, Lyft will create and operate designated drop-off and pick-up “Lyft Spots” for its cars, bikes and scooters at top AEG Presents music venues throughout the country.

“Lyft continues to provide cities with more transportation options, including bikes and scooters, and AEG is an ideal partner to ensure music fans have the best experience from arriving for the opening act to leaving after their favorite band's encore,” said Lyft chief business officer David Baga in a release.

The transportation partnership was coordinated by AEG Global Partnerships and marks the first time AEG Presents has integrated scooter and bike rideshare options for fans across its select music properties.

Lyft will become the exclusive rideshare, bike and scooter partner of 1STBANK Center, Fiddler’s Green Amphitheatre, the Mission Ballroom and Global Dance Festival in Denver. Express Live and the Basement in Columbus, Ohio, will also feature the Lyft Spots. The Joy Theater in New Orleans, Dallas’ The Theatre at Grand Prairie, New York’s Forest Hills Stadium and Stage AE in Pittsburgh will roll out the new initiative. The Shrine Auditorium & Expo Hall and Camp Flog Gnaw in Los Angeles will see the activation, as well as Marymoor Park Concerts, The Showbox, The Showbox SoDo and Bumbershoot in Seattle.

“AEG Presents is proud to have a best-in-class partner like Lyft who shares in our commitment to consistently providing our respective customers with exceptional experiences,” said AEG Global Partnerships managing director Andrew Klein in a release. “We’re constantly looking for innovative ways to leverage technology, and this partnership allows us to add value with easy-to-use transportation solutions that enhance the fan experience across some of our biggest venues and live events.”

The two companies plan to roll out the Lyft Spots in the coming months.


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