As the mother of two young children, Nicole St. Jean doesn’t go out like she once did as a club kid in New York’s early-aughts house music scene. But in her current role as head of content and partnerships at the virtual reality company Wave, she has found a way to experience dance music without leaving the house -- and to allow anyone with a computer, an internet connection and a desire for social adventure to do the same.
St. Jean, 43, produces live concerts in VR. With the help of five full-time artists in Los Angeles and an engineering team in Austin -- where Wave was founded three years ago -- she has made it rain magic mushrooms during a T-Pain show and simulated flying for headset-strapped South by Southwest attendees watching actor Tye Sheridan DJ as part of a collaboration with Warner Bros. for Steven Spielberg’s 2018 film, Ready Player One. She has also staged virtual performances for The Glitch Mob, Imogen Heap, Jean-Michel Jarre and REZZ -- innately tech-savvy electronic artists who recognize VR’s crossover potential -- most of whom wore motion-capture technology at the company’s Culver City office to deliver their shows.