Facebook and Instagram Launch Enhanced Music Features in Brazil
Facebook has been working hard to incorporate music into the ways people share and connect on its platforms, launching music-related functions in more than 40 countries to date. As of today (June 25), that list now includes Brazil.
Brazilian users can now include music in the videos they share on Facebook and Instagram, which it owns, including songs from homegrown stars like Anitta, Pabllo Vittar and Marília Mendonça. They'll also be able to add music stickers and lyrics to Instagram Stories, access Lip Sync Live on Facebook, and pin specific songs to their Facebook profile, à la MySpace.
The launch reflects an overall push by the social media giant to expand its music features for user-generated content (UGC) through licensing partnerships with labels. Facebook began supporting licensed music on its platforms in April 2018, adding new music functions to the platform shortly after.
"We've been working with the music community around the world to take music into Instagram and Facebook," explains Alvaro de Torres, who leads Latin American music publishing business development at Facebook. "In addition to the available licenses from international labels, we have partnered with local labels, music publishers and collecting societies to ensure that the songs people love the most in Brazil could now be added to their photos and videos, through a vast catalog of millions of national and international songs."
Those functions work the same way as in the U.S. To add a song to Instagram Stories, users simply touch the sticker icon and select the Music sticker. After choosing the right track to fit their mood, users can choose which part of the song to highlight in their story, and even add lyrics when available.
With Lip Sync Live, Facebook users can perform and dub songs in real time on the platform. During broadcasts, friends will see the name of the artist and song featured on the video, with the ability to then follow the singer or band on Facebook.