Business

J Balvin and Longtime Manager Rebeca León Part Ways

Rebeca León & J Balvin
Wesley Mann

Rebeca León and J Balvin photographed on Oct. 20 in Medellín, Colombia.

“Only love and respect,” Balvin says of the amicable split

J Balvin and longtime manager Rebeca León have amicably parted ways, Billboard has learned.

León, the CEO and co-founder of Lionfish Entertainment, started managing Balvin at the onset of his career in the United States and helped transform him from an urban act from Colombia with a localized fan base into one of the most recognized global artists today, in any language.

“We started a dream to make it a reality and next to her we made my reality a dream today,” Balvin told Billboard. “Now we are starting a new cycle where brotherhood and respect remains intact and where we’ve decided unanimously to take different paths headed in the same direction. Only love, respect and admiration for my sister Rebeca León.”

With León at the helm of his career, Balvin collaborated with the likes of Pharrell, Cardi B and Beyoncé (on his global hit “Mi Gente”), became, at times, the most-heard artist on Spotify and the most-viewed artist on YouTube, secured global brand partnerships with the likes of Guess and Buchanan’s and in August will be the first ever reggaeton, and Latin, act to play the main stage at Lollapalooza.

“When José and I first started we made a list of dreams that we wanted to achieve together,” León told Billboard. “We were able to accomplish everything we dreamed of and more. I have nothing but love, appreciation and gratitude for our years together. We are both committed to our friendship and to finding ways to keep working together. He will always be my little brother. I wish him even more success on this new chapter in his life.”