EMPIRE has signed Afrobeat sensation Afro B, Billboard can exclusively announce today (June 20). The singer has entered an exclusive global recording partnership with the independent label.
Under the agreement, EMPIRE will oversee the release and promotion of Afro B’s forthcoming music and projects. The announcement comes at an optimal time for the London-raised artist (who is of Ivorian heritage), as his massive "Drogba (Joanna)" single has now entered the American mainstream market after taking over the clubs and airwaves internationally.
The lively tune, which embodies Afro B's "AfroWave" sound, first caught steam when it was released last February. The single has now gained traction on the Billboard charts, where it currently sits at No. 23 on the R&B/Hip-Hop Airplay charts, reaching a new peak. Its success is a reflection of the rapid rise of Afrobeat and Afropop, proving that it's not just a trend.