Coronavirus

Edward Menicheschi Joins The Hollywood Reporter–Billboard Media Group as Chief Global Commercial Officer

Edward Menicheschi
Courtesy of Valence Media

Edward Menicheschi

He will also oversee sponsorship and brand integrations for dick clark productions.

The Hollywood Reporter–Billboard Media Group has hired publishing veteran Edward Menicheschi as chief global commercial officer, the company announced Wednesday (June 19). Under the new position, Menicheschi will report directly to president Deanna Brown, splitting his time between New York and Los Angeles. He'll be tasked with overseeing all media revenue and expansion across the group’s brands as well as sponsorships and integration in partnership with the integrated marketing team at dick clark productions. 

“Edward has a deep and comprehensive understanding of our ecosystem and brings a wealth of experience from trade and consumer and the perspective of reaching a broad set of audiences, from young to multicultural to tenured and affluent," said Brown. "We’re thrilled to bring him on board to drive our bottom line as we look to expand and evolve our product offerings."

Added Menicheschi: "I am thrilled to have the opportunity to work with Deanna and the entire group to develop new revenue streams, drive market expansion, and create innovative new products worthy of these industry-leading media properties."

Menicheschi joins THR-Billboard Media Group from the strategic advisory firm Silver Fox Productions, which he founded, focusing on the media, direct-to-consumer and venture capital sectors. He previously served as chief marketing officer and president of media group at Condé Nast, where he was responsible for company-wide marketing and corporate ad revenue and leading corporate sales, including digital, video, social, data products and sponsorship revenue. In that role, he launched the award-winning 23 Stories X Condé Nast branded content agency, the Premium at Scale digital ad network and Condé Nast’s Premium Programmatic business.

Menicheschi spent more than 25 years at Condé Nast, posting multiple record-setting revenue years as chief revenue officer under editor Graydon Carter. He also served as president of WWD Media Worldwide with editors Ed Nardoza and James Fallon, as well as executive editor & associate publisher Europe at Vogue with editor Anna Wintour and multiple publishers.

The Hollywood Reporter–Billboard Media Group is the parent company of Billboard


THE BILLBOARD BIZ
SUBSCRIBER EXPERIENCE

The Biz premium subscriber content has moved to Billboard.com/business.


To simplify subscriber access, we have temporarily disabled the password requirement.