Big Deal Music Group Names Jamie Cerreta and Casey Robison Co-Presidents, Ups Kenny MacPherson to CEO

Casey Robison  Jamie Cerreta
Meg Goggins

Casey Robison and Jamie Cerreta

MacPherson and Cerreta co-founded Big Deal Music in 2012 alongside Dave Ayers, all former colleagues at Chrysalis.

A wave of promotions are shaking up the top ranks at Big Deal Music Group. Jamie Cerreta and Casey Robison have been named co-presidents of the publisher, while Kenny MacPherson is assuming the new role of chief executive officer.

All three execs -- and longtime comrades -- will remain at the company’s Los Angeles headquarters.

MacPherson and Cerreta formed Big Deal Music in 2012 alongside Dave Ayers, all former colleagues at Chrysalis Music Publishing. Meanwhile, Robison began his own career at Chrysalis -- with the very same team he'll now help lead. 

"Jamie and Casey have made critical contributions to establishing Big Deal," said MacPherson, "and it’s clear to us that they’re not only vital to our continued growth, but to the future of the industry generally. These promotions recognize their achievements, as well as the faith that Dave and I have in them as forward-thinking executives."

Cerreta, who began his career in major label A&R, is promoted from the role of senior vice president. Over seven years at Big Deal, he has signed the likes of My Morning Jacket, Local Natives and Weyes Blood, and recently brokered an alliance with Diplo's Mad Decent label.

"I’m thrilled to be trusted with this opportunity by my partners, and I’m very excited to be entering this next phase with Casey," he said. "I’m so proud to be one of the leaders of an independent company, started by friends, who share the belief that we can do something special by always putting the artists and writers first."

Robison left his prior post at BMI to join Big Deal Music in 2012. As head of its pop/songwriting division, he signed hitmakers including Teddy Geiger (Shawn Mendes), One Direction songwriter-producers John Ryan and Julian Bunetta, and Jake Sinclair (Fall Out Boy, 5 Seconds of Summer), ascending to partner in 2015.

In his new role, Robison will continue to serve as co-CEO with Damon Bunetta of Big Family Music, a venture with Family Affair.

"It’s unique to be part of such a special team, founded on common beliefs and trust," Robison comments. "The aim is to create a structure and community for writers and artists that’s both supportive and sustainable. Stepping into this leadership role with Jamie is an honor, coming with great responsibility and challenge. We truly believe we’re building one of the great music companies of the future."


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