The new venture will provide audio creative development, sonic branding and strategy services and more.
Pandora is launching a new in-house consultancy for advertisers called Studio Resonate, the company announced Wednesday (June 12). The consultancy will provide audio creative development, sonic branding and strategy services, web and mobile experiences, visual design, rich media production and live activations.
In a press release announcing the new venture, Pandora notes that while it has provided these services to advertisers for a decade -- resulting in nearly 250,000 audio spots on its streaming platform based on data it has accumulated on user preferences and behaviors -- this is the first time the company has housed the services under one brand.