Created by South Korean firm Pinkfong, Baby Shark Live is being produced by Round Room Live
If you haven't heard the infectiously catchy kids song "Baby Shark," you likely don't have children or haven't been anywhere near YouTube in the last year, do do do do do do do.
The track from South Korean firm SmartStudy, the entertainment company behind children’s content brand Pinkfong, peaked at No. 32 on the Billboard Hot 100 songs chart, but that only tells part of the story about the viral earworm that has ammassed 2.9 billion views on YouTube, been covered by James Corden and John Legend and is crossing over into IRL (in real life) territory with a live show that will visit more than 100 North American markets starting this fall.
Baby Shark Live is being produced by Round Room Live, the live entertainment production company that produced the live show for Disney Jr.'s popular PJ Masks series and the ice skating series Rock the Rink. The company's co-president Stephen Shaw is a former colleague of legendary producer Michael Cohl of S2BN Entertaiment, where Shaw worked before leaving to launch Round Room with partner Jonathan Linden in 2016. Round Room was acquired by Canadian media conglomerate EntertainmentOne in 2018.