PledgeMusic Fulfillment Partner Bandwear Offers Assistance to Artists Affected by Platform's Collapse
The company will host and rebuild campaigns and online stores for artists, as well as provide "extremely discounted" pricing on on merchandise already promised to fans.
Following the collapse of U.K. and U.S.-based crowdfunding platform PledgeMusic that has left thousands of musicians empty handed after running successful campaigns, one of the company's longtime fulfillment partners is offering assistance to artists and fans left in the lurch.
In a new announcement, Texas-based apparel, merch, e-commerce and fulfillment company Bandwear says it will host and rebuild campaigns and online stores for artists who have been affected by PledgeMusic's failure to pay artists, as well as provide “extremely discounted” pricing on manufacturing and fulfillment for artists to deliver promised merchandise to fans. Additionally, they’re offering to assist artists in capturing all of their customer data from PledgeMusic free of charge.
PledgeMusic co-founder Benji Rogers announced the company would be entering “administration” (the U.K. equivalent of bankruptcy) in early May after plans to sell the company fell through.
Bandwear says a number of affected artists have already begun transitioning their unfulfilled campaigns to its Online Store/E-Commerce/Crowd-Funding/PreSale platform. Some of the company's recent campaigns include those for the bands 311 and Blue October as well as independent label Frontiers Records
“Thanks to Bandwear we’re running an impactful and efficient 311 new album pre-order campaign, giving fans a chance to buy bundled options of the album first, while providing incentives with prize giveaways and behind-the-scenes content (photos, videos, news); all of which helps build buzz for the new album launch,” said the band’s manager and publicist Peter Raspler in a statement.
Bandwear notes that it, too, was badly affected by the PledgeMusic crash, with “hundreds of thousands of dollars” in unpaid invoices.
“This situation is creating a massive financial hardship for many hard working artists in the music industry,” reads the press release. “Many are wondering how they will make it through a financial disaster of this magnitude. Bandwear wants to assist artists in getting back on their feet in building a sustainable long-term merch and crowdfunding business.”
Musicians interested in learning more about Bandwear’s offer can contact Jim Cocke at firstname.lastname@example.org or call 214-473-4532.
In June, music trade bodies and charities in the U.K. came together to assess the fallout from the PledgeMusic bankruptcy and support British artists and businesses who were affected. The umbrella organization UK Music has also called on the British government to investigate the collapse and refer it to the Competition and Markets Authority, which works to promote competition for the benefit of U.K. consumers.