BMG Production Music, the music arsenal which services film, broadcast, games and advertising, wants you to know that "stock music doesn't suck." That's the message behind the company's new rebrand, launched today (June 10).
The rebrand includes a refreshed logo along with a "Hidden Hit Makers" campaign, which highlights the company's behind-the-scenes contributions to everything we watch -- or, as the campaign puts it, "the greatest tracks you've never heard of."
BMGPM hit on a similar concept with a stunt earlier this year at the annual South by Southwest conference in Austin, where they unveiled the music event Goodstock featuring performers MOA, Caleb Hawley and Dave Cavalier. The twist? The event setlist was made entirely of production music, and those artists are part of BMGPM’s artist series label The Den.