Business

AXS Partners With YouTube for Concert Listings

Ticketing platform AXS has teamed up with YouTube to allow fans to purchase tickets via the video site. Fans watching videos from YouTube official artist channels will now see listings from AXS events across the U.S. included on the video page.

Fans will can simply click on the AXS link to securely purchase tickets for local shows from that artist.

“In partnership with YouTube, we are proud to continue extending the reach of the AXS platform naturally where fans are being fans,” said AXS’s senior vp music Dean DeWulf in a release. “This contextual integration enables the more than 1.3 Billion YouTube users to be a click away from seeing their favorite bands live at AXS venues and events across the country.”

The company’s FanSight purchase experience is now accessible directly via a link displayed on artist YouTube videos. The updated FanSight interface includes 3D seating maps and features both standard and resale tickets on one platform.

AXS joins other major ticketers such as Ticketmaster and Eventbrite who also display local concert ticket options for fans via YouTube. Through the three partnerships, YouTube wrote in a blog post that the offerings displayed on artist’s pages now covers more than 90% of the U.S. ticketing market.