BTS' Agency Big Hit Entertainment Valued Over $1B, According to Think Tank

Big Hit Entertainment, the agency behind K-pop titans BTS, is worth over $1 billion in corporate value, according to a the Hyundai Research Institute (HRI).

The Korea Herald reported on Thursday (June 6) that the South Korean entertainment company is thought to be valued at between 1.28 trillion won ($1.08 billion) and 2.28 trillion won ($2.07 billion). Big Hit Entertainment has now earned the designation "unicorn company," applied to privately held startups valued over $1 billion, because of how rare it is that a privately held startup reaches such high valuation.

If Big Hit Entertainment lands on the higher end of HRI's estimate, the Seoul-based agency would rank higher than the original "Big 3" K-pop agencies: SM Entertainment (valued at 1.6 trillion won, or $1.3 billion), JYP (929.6 billion won, or approximately $788 million), and YG (580.5 billion won, or approximately $492 million). 

Despite such valuation estimates, Big Hit Entertainment said it has no plans to go public. 

 

THE BILLBOARD BIZ
SUBSCRIBER EXPERIENCE

The Biz premium subscriber content has moved to Billboard.com/business.


To simplify subscriber access, we have temporarily disabled the password requirement.