France's SACEM Joins Association for Electronic Music, Promising Greater Commitment to Dance Genre
The European collection society boasts DJ Snake, David Guetta, Jean-Michel Jarre, Justice, Pedro Winter and Laurent Garnier on its roster.
The French performing rights organization Society of Composers, Authors and Music Publishers (SACEM) has become the first performance rights organization to join the Association for Electronic Music (AFEM), it was announced Wednesday (June 5).
AFEM is an international trade association that represents the interests of companies and individuals who work in electronic music and advocates best practices for the genre. It boasts over 175 member companies in more than 25 countries.
SACEM includes such electronic music acts as DJ Snake, David Guetta, Jean-Michel Jarre, Justice, Pedro Winter and Laurent Garnier on its roster of 164,840 members. Joining AFEM will allow SACEM to “connect to emerging technology and pioneering practices” in electronic music, thereby perfecting its role in licensing, collecting and distributing royalties to artists working in the genre.
"Our membership of AFEM, a leading association in the world of electronic music with an international dimension, marks an important and essential step in continuing our efforts on behalf of the players in the ecosystem,” said SACEM CEO Jean-Noël Tronc in a statement. “Together, we will continue to make every effort to continue to promote electronic music at its rightful value, creating the best conditions for creation.”
“SACEM demonstrate a proactive and collaborative approach to engaging with AFEM and we welcome this progressive move towards knowledge sharing, problem solving and change,” added AFEM general manager Greg Marshall. “I look forward to deepening our relationship to better serve the industry & creators of the electronic music scene.”
AFEM advocates for its member organizations through lobbying, education efforts and initiatives designed to combat piracy, among other things. In 2014, the association launched its "Get Played Get Paid" initiative that utilizes music recognition technology to ensure more accurate royalty payments for electronic music played in live settings. They announced a deal with the music identification company DJ Monitor in 2017.
According to the recent SACEM-led survey Electronic Music in France, the French electronic music market is worth an estimated €416 million ($466 million), while the global electronic music market has an estimated value of $7.2 billion. In 2019, an estimated 1.5 billion people listened to electronic music.