Venerable label also adopts new logo in wake of its recent move to L.A.’s Arts District
Iconic label Warner Bros. Records boasts a new moniker after 61 years: Warner Records. The global rebranding also comes with a new logo and is part of the label’s continuing evolution under the leadership of U.S. co-chairman/CEO Aaron Bay-Schuck, who joined in October 2018; U.S. co-chairman/COO Tom Corson, appointed in January 2018; and Phil Christie, named president of the U.K. label in 2016.
In a release announcing the modern brand identity and logo, the latter’s circular design is described as “suggesting a record, a sun and a globe -- a nod to the label’s past, present and future. The openness of the design gives it the flexibility to embrace all Warner Records artists and all genres of music around the world.”
The change follows the company’s recent move to state-of-the-art headquarters in downtown Los Angeles’ burgeoning Arts District and the unveiling two weeks ago of a new, slash-less brand identity and logo for its sister company, the publisher Warner Chappell Music.