The figures represent a nearly 30% jump over 2015, when the same services totaled a reported $4.5 billion.
Record labels invested $5.8 billion in A&R and marketing worldwide in 2017, a new report released by the International Federation of the Phonographic Industry (IFPI) finds. That figure includes a total A&R investment of $4.1 billion and $1.7 billion in marketing costs, equating to approximately 33.8% of global recorded music revenues.
These figures represent a significant increase over 2015, when IFPI calculated the combined A&R and marketing investment at $4.5 billion, representing 27% of revenues at that time. The figure in 2013 was $4.3 billion.
IFPI has set up a dedicated microsite breaking down the 2017 figures.